Digitally Activated: Sports Centered

A Look at Online Sports Activations

About Me

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Digitally Activated: Sports Centered is a fun exercise which enables me to highlight the best online activations targeted at the M 18-49.  I will focus primarily on sports websites, but will occasionally bring in examples from outside the sports world.  I hope to bring an exciting and eclectic sampling of activations from across the Internet.

In each post I will identify themes which I believe are critical to a campaign’s success

  • Brand Fit
  • Creative / Product Offering
  • Broader Strategy

Digitally Activated: Sports Centered is about highlighting activations which move the needle with sports fans and I encourage you to share with me any activations which you believe should be shared.

A couple of personal notes about myself:

My LinkedIn profile can be viewed by Clicking Here.

Please feel free to contact me at peter.v.amador@gmail.com or follow me on Twitter

Views posted on this blog are mine, and do not reflect those of my employer.

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Written by Peter Amador

August 2, 2011 at 11:40 PM

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