Digitally Activated: Sports Centered

A Look at Online Sports Activations

About Me

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Digitally Activated: Sports Centered is a fun exercise which enables me to highlight the best online activations targeted at the M 18-49.  I will focus primarily on sports websites, but will occasionally bring in examples from outside the sports world.  I hope to bring an exciting and eclectic sampling of activations from across the Internet.

In each post I will identify themes which I believe are critical to a campaign’s success

  • Brand Fit
  • Creative / Product Offering
  • Broader Strategy

Digitally Activated: Sports Centered is about highlighting activations which move the needle with sports fans and I encourage you to share with me any activations which you believe should be shared.

A couple of personal notes about myself:

My LinkedIn profile can be viewed by Clicking Here.

Please feel free to contact me at or follow me on Twitter

Views posted on this blog are mine, and do not reflect those of my employer.


Written by Peter Amador

August 2, 2011 at 11:40 PM

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