About Me
A twenty-five year-old living the dream in NYC, working for an amazing company – Major League Soccer – and helping brands connect with a passionate and influential audience.
Digitally Activated: Sports Centered is a fun exercise which enables me to highlight the best online activations targeted at the M 18-49. I will focus primarily on sports websites, but will occasionally bring in examples from outside the sports world. I hope to bring an exciting and eclectic sampling of activations from across the Internet.
In each post I will identify themes which I believe are critical to a campaign’s success
- Brand Fit
- Creative / Product Offering
- Broader Strategy
Digitally Activated: Sports Centered is about highlighting activations which move the needle with sports fans and I encourage you to share with me any activations which you believe should be shared.
A couple of personal notes about myself:
- I was named the 2010 Best Sports Business Up and Comer by The Business of Sports
- Darren Rovell featured my article “Hispanic Millennials: The Future of MLS” on his CNBC SportsBiz Blog. The article was written as a result of research from my Master’s Thesis “MLS Sponsorship: Activating to Increase Brand Equity”.
My LinkedIn profile can be viewed by Clicking Here.
Please feel free to contact me at pvamador@usfca.edu or to follow me on Twitter
Views posted on this blog are mine, and are not the views of Major League Soccer or Soccer United Marketing.
